Home | Contest | Write A Book | Write Ebooks For Cash | Be A Travel Writer | Write Children's Books Write For Newspapers | Write An Ezine | Write A Blog | Writing Skills & Tips | Novel Writing Software Please take a moment to bookmark this page and join our free hot tips list.
Nearest - Dearest By: Malcolm R. Campbell 'Begin with the clear conception that the subject of deepest interest to the average human being is himself.' -- Horace Greeley Was the founder of the old New York Tribune overly cynical or simply realistic in his advice to a friend who planned to start a newspaper? When it comes to news, we seldom ignore exciting or shocking events far away. But nearest is dearest for truly capturing our attention, if not our hearts. “What Greeley said is true,” say Campbell and Wolseley in How to Report and Write the News. “Today—as a century ago—the news consumer reads what interests him. This interest has its origin in his expectation of some immediate or delayed benefit.” What interests you? Perhaps your list includes health, wealth, advancement, safety, achievement, companionship, entertainment, and inspiration. Whether you’re writing a news story or a press release, a white paper or user manual, a novel, a how-to article, a routine e-mail message or a love letter, you communicate about what you care about. But will you reader care about it, too? When you write “grand opening tomorrow” or “the scheduling software includes a genetic algorithm,” will your reader care? Ah, that depends on the benefits! Grand opening tomorrow = products you need, 25% off. Genetic algorithm = less down time, better throughput. Your attention to unity, coherence and emphasis in your writing will help you show others what you care about. But, if you want your message to be understood and bring about a positive response from your readers, remember nearest-dearest.
Malcolm R. Campbell is the author of The Sun Singer, a quest/adventure novel available from major on-line booksellers, fine bookstores and the author’s web site at: http://www.campbelleditorial.com/sunsinger.html |
|
The internet and new technology are continuing to change the face of the publishing industry. Will you ride the wave or get pummelled by it? Let us help you make money as a writer by giving you hot tips when new trends arrive. Join today and get 5 FREE EBOOKS! These ebooks are written by some of the hottest online gurus, and uncover many secrets about how you can make money right now by writing from home. Learn how to turn your computer into a cash machine by implementing the online writing techniques revealed by these masters! 
 A $475.00 Value for FREE when you join today!
Home | Contest | Write A Book | Write Ebooks For Cash | Be A Travel Writer | Write Children's Books
© Copyright 2005 WritingCash.com All Rights Reserved | Terms of Use | Privacy | Web Links
|