A great way to attract more prospects and increase your business is by using
emotional appeals in your headlines. People make the decision to buy your
products or services based on psychological triggers. They want the benefits
of your products help them achieve a certain feeling.
Whether your prospects desire to feel smarter, more successful, happier or
safer, it is your job to determine the underlying desires that motivate your
prospects. When you uncover your prospect's hidden desires it will be much
easier to write stimulating headlines that magnetically attract more
customers.
This article reveals seven common emotional desires for most people.
I've also given you examples of how to use these emotional appeals to
super charge your headlines to make quick and easy sales.
1. The desire to make more money
Moneymaking headlines are easy because everyone wants to make more money. In
these headlines, always use dollar signs and actual dollar amounts to
dramatize the effect of earning huge sums of money. Here's an example:
"Discover How Cheap Little Classified Ads Can Make You Up To $10,000 A Day!"
2. The desire to save money
People work hard for their money and don't want to waste it unnecessarily.
Notice how this type of headline appeals to that great feeling that we all
enjoy when we can keep a few extra dollars in our pockets:
"Here's How You Can Save 35% On Your Next Vacation"
3. The desire to save time
Time saving solutions are extremely popular in our fast-paced world today.
See how you can create a winning headline by promising your prospects that
you can show them how to get more done faster:
"125 Ways To Get More Accomplished In Less Time"
4. The desire to avoid effort
In addition to saving time, we also want to save effort. Here's an example of
a great headline that guarantees a simple solution to an otherwise difficult
process:
"Six Easy Steps To Making A Fortune In Mail Order"
5. The desire to gain knowledge
Instinctively, one of the greatest emotional desires in humans is to gain
knowledge. Here's one way that you can use that natural curiosity in your
headlines to magically appeal to customers:
"Discover How To Turn Your Passions Into A Profitable Business"
6. The desire to be more successful
This is a universal appeal because no one wants to be a failure. This type of
headline also works well with parents because in addition to their own
success they also want to help their children to succeed. Here's a headline
that uses that angle:
"Here's How To Help Your Children Succeed In School"
7. The desire to avoid loss
Customers need to know that they won't take a loss if they try out your
products. Notice how this "guarantee headline" reverses the risk and lets
your potential customers know that they have nothing to lose by doing
business with you:
"Learn How To Get As Much Credit As You'll Ever Need...100% Guaranteed!"
When you understand what your prospects want it's easy to write headlines
that appeal to that particular desire. Give them what they want to help them
make more money, save time, gain knowledge or become more successful. Tap
into whatever it is that they desire most and watch your sales increase
dramatically.
Joanne L. Mason is the publisher of the Sales Letters Secrets, your source
for great ideas, tips and techniques for creating winning sales letters. Get
your FREE subscription online at www.moneymakingsalesletters.com/ezine.html
Discover How To Instantly Grab The Attention Of More Customers And Increase
Your Sales By Up To 1700%"
http://www.moneymakingsalesletters.com/greatheadlines
