Looking for ways to market your business? Consider using email. It caters to your natural writing talents. And it’s one of the most effective marketing tactics in terms of return on investment.
To be completely honest, I think email marketing is the most profitable thing you could do as a writer. And NO, we're NOT talking about spamming.
What Is Email Marketing?
Email marketing is the process of connecting with prospects and customers via email. There are actually many ways to use email marketing. For example, you can create a monthly or weekly newsletter and send information to subscribers. You can also send a monthly email to your existing customers.
The messages you send can be personal. They can share information in your industry. And they can offer promotional value to your business. For example, you might write an informative article about how to use case studies to build a business and then link to your new case study writing special. You’re providing valuable information and marketing your business.
Why Does It Work?
Email marketing works in a number of ways. First, it provides your customers with regular and consistent communication with you. You know how front of mind awareness works. If you become familiar enough to your prospects and customers they’ll think of you when they have a need.
The second way it works is by being in the right place at the right time.
By regularly connecting with your prospects and customers via email you’re going to be in the right place when they have a need. And the larger your email list grows, the more often it’ll happen.
Finally, email marketing works because it is a personal connection to your clients and prospects. You’re sending them a message and you’re hopefully communicating with them as if you’re talking to them like a friend. You may share personal experiences with them and exhibit some of your personality. We buy from people we like and your email marketing activities help increase your “Likeability”.
It’s also important to note that people will forward your email messages to friends and associates thus broadening your exposure and awareness.
How Can You Use It To Promote Your Writing Business?
We’ve already provided two examples of how you can use email. You can create a newsletter or you can send email messages to existing clients. You can do both too! You can also motivate people to subscribe by creating an incentive. For example, you might write a report on how to write a bestselling ebook.
Give away the report and collect email addresses. Then send those subscribers regular messages about the ebook writing and selling industry along with your ebook writing promotions.
Remember the key to email marketing is to provide value while marketing your business. Create your email marketing plan today and watch your business grow quickly!
For more information about email marketing start with this lesson. Also consider investing in the List Building Pack.
Did you start building your opt-in list? (Sign up for AWeber)
Did you write some emails for your AWeber autoresponder?
If you said YES, then CONGRATULATIONS, you've finished the course!
